Sunday, July 27, 2014

Treasury Thanks

It was a relatively quiet week on the Treasury front.  During slow times I am even more grateful when fellow Etsians feature items from my shops, Aunt Pheba's Vintage or Pasque Flower Creations, in their treasuries.
So I'd like to extend a huge THANK YOU to those curators, and invite you all to visit their shops and spread a little Etsy love.

The treasuries this week were looking ahead to August and Fall, as Summer comes to an end and kids head back to school.  The three Arizona grandsons are already back to school after a really short summer break.

Marcia of ImagineThatBaby featured my red, black and white BBQ oven mitt in her treasury, Red Hot August Finds.  This peppermint striped baby afghan from Marcia's shop would feel right at home in her red-themed treasury.



Angela of gardenandsea featured my brown textured pillow cover in her treasury, Is It Fall Yet?  Although it's not quite Fall yet, this boho headband in green would be a great new back-to-school accessory.


My own focus has also turned to Fall, as I rev up to prepare for three Fall craft fairs and some new back to school listings -- coming soon!

Thanks for stopping by!

TTFN
LeAnn



Tuesday, July 22, 2014

Unisex Oven Mitt with a Retro Diner Vibe

It's Shameless Commerce Tuesday and today I'm featuring a new listing from my Etsy shop, Pasque Flower Creations.  This unisex oven mitt has a retro diner vibe:


This oven mitt features diner-themed fabric from the Today's Special fabric collection by Quilting Treasures. The 100% cotton fabric repeats neon sign messages: Diner. Open 24 Hours. Today's Special. The retro lettering in shades of blue, orange and hot pink is in contrast to the black background fabric.


A perfect gift for anyone who has felt like a short order cook on hectic days! This would also be a great teacher gift, hostess gift, housewarming gift, wedding shower gift -- OR a gift for your favorite foodie!

There's a great old-fashioned diner in Sioux Falls, South Dakota, that my kids love to visit when we are all "home" for the holidays.  



TTFN
LeAnn



Monday, July 21, 2014

Christmas in July - BBA Team Challenge - July 2014


 Ho! Ho! Ho!

Merry Christmas (in July)!

 
Each month the Blogging Business Artisans Team poses a challenge to its members.  And this month the challenge came from – moi!   And so, without further ado, here’s the challenge:

 
For the past two years, a bigger than expected Etsy holiday rush has caught me off guard and scrambling to keep up. So this year, I challenge myself and my BBA Teammates to start preparing earlier! Share a new item you plan to make for the holidays, a holiday promotion you are considering (or insights from a CIJ promo you've tried in the past), product packaging or gift wrapping ideas, shipping shortcuts, organizational tricks for managing the holiday rush -- OR just make a present for yourself or a friend that would also be a great holiday gift idea.

The official Christmas in July (CIJ) promotion period on Etsy (July 10-20, 2014) is nearly over.  And although sales have been quite brisk this month in my little shop, Pasque Flower Creations, only ONE customer used the Coupon Code CIJ20PCT to get 20% off the order as part of that CIJ promo.
Perhaps I had some spillover from the broader Etsy CIJ campaign, but my own CIJ marketing efforts were clearly a near fail: D-.

Now comes the prolonged season of preparation for the holidays – beginning with back-to-school promotions, Fall craft fairs, and Halloween, followed by Thanksgiving, Black Friday, Cyber Monday – and then the ultramarathon mad dash through December to Hanukkah, Christmas, and New Year’s Eve.  Whew!!  I’m getting tired just thinking about it!!

So – what am I going to do this holiday season to avoid the frantic rush and frazzled nerves of the past two holiday seasons on Etsy?

Well, for starters, I’m adopting Etsy’s 12-Step Program  (no, not THAT kind of 12-step program), published by Katy Svehaug in the Etsy Seller Handbook on July 17, 2014.  It’s called 12 Ways to Get a Jumpstart on the Holidays.  Here’s the link.     It’s full of helpful advice and links to other Etsy blog posts.

Just like those other 12-Step programs, the Jumpstart asks Etsy sellers to take it one day at a time.

Day 1:    Establish your expectations for the season.  Set SMART goals.
Day 2:    Brighten your branding.
Day 3:    Check the trend forecasts.
Day 4:    Develop a marketing plan. 
Day 5:    Make things personal.
Day 6:    Add more listings.
Day 7:    Appeal to practical needs. 
Day 8:    Set a scene. 
Day 9:    Tighten up your tags.
Day 10: Stock your shipping station.
Day 11: Sign up for a craft fair.
Day 12: Pitch your potential.  (Maybe it’s time to work on that Media Kit?)

To keep this post from becoming unreadably long and rambling, I’ll focus on my Day 1 Goals, but I encourage you to read the entire Etsy Seller Handbook post and “walk the walk”  through all 12 steps.

The Day 1 goals must be SMART – that’s an acronym for:

                Specific
                Measurable
                Attainable
                Relevant
                Time-Bound

Here are my 2014 Holiday Season SMART Goals:

1.      SALES: I will hit 1,000 Etsy sales by December 31, 2014.
2.      EFFORT:  I will sew at least 20 hours per week from Aug. 15 – Nov. 15.
3.      LISTINGS: I will have 150 listings in my Pasque Flower Creations Etsy shop by November 15, 2014.
4.      LIMIT SOCIAL MEDIA:  I will limit social media and team time to no more than 60 minutes per day from August 15 – December 20, 2014, to allow more time to MAKE and MARKET – and maybe even get some SLEEP!
5.      MARKETING: I will post at least 3 times per week on my shop Facebook page from August 15 – November 15, and I will offer a special coupon code from Black Friday through Cyber Monday for those who read my Facebook posts.
6.      OFFER NEW PRODUCTS: I will monetize my scraps by developing new products including at least:
8 doll quilts
12 zipper pouches (some personalized)
3 twined rag rugs
12 eyeglass cases (some personalized)
50 greeting cards made using fabric scraps (sneak peek below – scroll down)--and
4 calling birds, 3 French hens, 2 turtle doves, and a partridge in a pear tree. (Only kidding on that one – just trying to get into the holiday spirit!)
7.      REPLENISH MY STOCK OF IMPULSE BUY ITEMS FOR FALL CRAFT FAIRS:  I will participate in 3 Fall craft fairs, wear my “Ask Me About My Etsy Shop Button” at all 3 shows, and be well-stocked with kid-friendly, inexpensive impulse buy items and stocking stuffers at all 3 shows.
8.      EXCELLENT CUSTOMER SERVICE:  Shipments will be prompt, prettily-packaged, and promote my brand.
 
Did you catch the sequence?  The first letter of the goals = SELL MORE!

Here’s the sneak peek of my new greeting cards I promised. 


 
The words on the cards are made from fabric scraps fused to cardstock.  I learned the fusing technique in a tutorial by Lisa and Sarah posted on A Spoonful of Sugar Designs blog. 


I’ll test market them at the craft fairs this Fall.  Goodness knows I have enough scraps to make hundreds, if need be! 

I’m also making progress on using scraps to make twined rag rugs.  Here is my practice rug - a WIP:


And here is a closeup:


The technique is a little like braiding sideways.  The warp is completely encircled by two strips of 2-inch (5 cm) fabric, so the rug will be fairly thick and durable.  The strips are hand folded to resemble single-fold bias tape, but the strips are torn on the straight of grain.  Granddaughter Erin and I had a "let 'er rip" get-together to create the balls of strips you see in the photo of the loom.  (I may use my little bias tape maker gadget for my next rug.  I think it would save time in the long run, and it would contain any ravel-y edges from the start.)

So - -I am PSYCHED to get a jumpstart on the holidays!  Are you ready to join me in this excellent adventure?

TTFN
LeAnn
 

 

 

 

 

 

Sunday, July 20, 2014

Treasury Thanks

I'd like to take this opportunity to thank curators of Etsy treasuries who featured items from my Etsy shops, Pasque Flower Creations and Aunt Pheba's Vintage, over the past week.  So, to all those curators:

THANK YOU!

It was a fairly quiet week on the treasury front as many Etsians took some time off for travel, weddings, or other summertime activities.  A glance at the calendar tells me these precious Summer days will soon give way to back-to-school, so make hay play while the sun shines!  The days are already noticeably shorter a month after the summer solstice.

My treasury week started with a double feature from Donna Wolf at donnapaperscissors.  Donna has a fantastic vintage shop -- stop by and browse if you have a chance.  Donna featured my poppies on teal oven mitts and my patriotic mini-bunting in her Baby Boomer Team treasury, Treasured Etsy Folks.  Since one double feature deserves another, here are two great items from Donna's shop.  I love this vintage picnic basket.  It reminds me of the one we took on family picnics when I was a child.  



And I can think of many uses for these vintage deco boxes-- including craft fair displays.  (My mind has wandered to the three Fall craft fairs on my calendar -- looming in the not-that-distant future.)


Ayla from Eyelah featured one of my children's drawstring backpacks in her treasury, Eclectic Green.
Ayla has added several items to her shop, including this wonderful petite pleated pouch:


Judy Nolan of MsterPenQuin featured my silk prom clutch in her fancy schmancy treasury, All Dressed Up.  I couldn't resist adding a little purple to my features this week -- so here is a pretty purple passion gratitude book from Judy's shop.


Last, but not least, a Christmas in July treasury!  Marcia from ImagineThatBaby featured my red chevron oven mitt in her treasury, Baby Boomers - Christmas Reds.  Next time you are invited to a baby shower, visit Marcia's shop!  She carries a wonderful assortment of baby gifts -- from diaper cakes to hand knit booties, to adorable little hats -- like this super cute Santa baby hat.  Wouldn't that be cute for baby's first Christmas!


So curators, thanks again!!  And to everyone, may today be the start of a great week.

TTFN
LeAnn

Thursday, July 17, 2014

Let There Be Light!

My hubby surprised me with an early anniversary gift!  (And his timing couldn't have been better, since I'll be doing a lot of late night sewing trying to get caught up on Etsy orders -- for which I am very grateful BTW.)

As some of you know, I have early stage cataracts, which makes it difficult to thread a needle or to sew with limited lighting.  And night driving just isn't going to happen unless I'm driving on well-lit streets.

Well -- my gift is an Inspired LED Sewing Machine Lighting Kit!



For just $30.00, it provides LOTS of additional task lighting to supplement my built-in sewing machine light  Hubby was able to install it in about 10 minutes.  The light strip can be cut to size, and it has an adhesive backing.  The switch and cord guides are inconspicuously placed on the back of the machine.  They also have adhesive backs. And it plugs into my power strip.  It comes with a 6-foot cord, but longer cords are available at additional charge.  6-feet was just right for my cozy little sewing space.

Because it has an ON/OFF switch, if I'm sewing on a sunny day with adequate light I can turn off the auxiliary lights.  But for those long Winter pre-holiday nights that will be here before we know it, this will be a godsend.

Excuse the clutter in the photos (no time to clean the sewing studio this week)! But I wanted to give you a quick peek.

Here is the machine with the LED lights off -- the BEFORE photo, if you will:


You'll notice some shadows, I'm sure --and that pile of cut-but-not-yet-sewn oven mitts in the background? -- Sigh....Try to ignore those.

Now -- here is the same machine with those cute little lights turned ON!


Voila! No shadows, and the needle area is well lit.    Here is a closeup showing the placement of the light strip.


I am just tickled pink.  This is truly a gift that will keep on giving.

TTFN
LeAnn