Wednesday, December 28, 2011

4 Ps from John Jantsch (Duct Tape Marketing )

I know many of my blog followers are fellow Etsians.  If you are like me, you are reviewing your business goals and marketing plans for the new year.   I highly recommend Duct Tape Marketing's  Top 11 Posts of 2011:   I really appreciate John Jantsch's down-to-earth approach to marketing .  I loved his book, follow his blog, Friend him on Facebook, and try to follow his advice.


I especially enjoyed his post on the 4 Ps of a Fully Alive Business:  Passion, Purpose, Positioning and Personality.   These have replaced the 4 P's taught in business schools in the Mad Men era of the 60s:  product, price, place and promotion. 


I'm heading to Sioux Falls, South Dakota today to connect with my brother, sister-in-law, and daughter Allison.  Allison (24) will be flying back to Brooklyn on December 30, where her classroom of 3rd Graders will be waiting to greet her when they return to school on January 2, 2012.  She is in her first year of a two-year Teach for America fellowship.


We have unseasonably mild weather and dry roads, so I'm not even dreading the 4-hour drive, and I am SO looking forward to reconnecting with family.



LeAnn aka pasqueflower



  1. I like the change of emphasis that he proposes. I'm beginning to stop looking at price and even the product and I'm starting to look at who is making what I'm buying. It really matters who's behind what we purchase.

  2. I've not heard about that but I think it will be worth checking out. Have a good time with your family! Safe travels.