It’s Shameless Commerce Tuesday, and today I’m sharing a
marketing resource – Pinterest. I love
using Pinterest as a digital scrapbook, a source of eye candy and inspiration,
and as a big girl’s picture book.
But Pinterest also has tremendous potential as a
marketing tool.
I was amazed when I reviewed my year-end Etsy stats to
find that I had twice as many views from Pinterest as I had from blogs,
treasuries, Facebook or Twitter ---and I hadn’t even been “trying” to market
via Pinterest!
So my curiosity was aroused when I received a
solicitation an invitation to view a FREE webinar: Power of Pinning by Melanie Duncan. There were practical tips on how to create
powerful pins using infographics, text over graphics, links and price
information. The webinar also provided
valuable information on how to increase visibility of Pins by timing them to appear
at peak viewer times and how to optimize captions for greater SEO (search
engine optimization).
I’d encourage you to watch it during a lunch break – or during
the LAST football game of the season (finally!!).
The first action step I intend to take is to create a
business Pinterest account (or possibly convert my personal account to my a
business account). Here's the link: www.business.pinterest.com.
The second action step is to very consciously choose to
Pin some of my favorite Favorites on Etsy, and to Pin all Etsy treasuries where
my products are featured. I urge my Etsy teammates to do the same.
TTFN
LeAnn
I am definitely going to look into this! I too am finding that I get a lot of views from pinterest. I'm hoping I can convert my personal one over to a business one because I have accumulated so many followers.
ReplyDeleteThanks for stopping by, Sher! I think you'll enjoy the webinar.
DeleteThis is good to know if I decide to reopen my Etsy shop. If you decide to do it, I hope it works for you.
ReplyDeleteThanks for stopping by, Annette.
DeleteI get quite a few views from Pinterest, which is nice. But I have no plans to get an account. I know it's one of those sites I could get lost on for hours! Too many pretty things to see and ideas to consider!
ReplyDeleteIt is mildly addictive.
DeleteSometimes I spend time on Pinterest and sometimes I ignore it for long periods. I do understand it is a great marketing tool, so I will look at your link and seriously consider how to use this valuable tool.
ReplyDeleteThanks!
I need to ignore it during really busy times, but I do love all the pretty pictures.
Delete