It’s Shameless Commerce Tuesday, and today I’m sharing a marketing resource – Pinterest. I love using Pinterest as a digital scrapbook, a source of eye candy and inspiration, and as a big girl’s picture book.
But Pinterest also has tremendous potential as a marketing tool.
I was amazed when I reviewed my year-end Etsy stats to find that I had twice as many views from Pinterest as I had from blogs, treasuries, Facebook or Twitter ---and I hadn’t even been “trying” to market via Pinterest!
So my curiosity was aroused when I received
solicitation an invitation to view a FREE webinar: Power of Pinning by Melanie Duncan. There were practical tips on how to create
powerful pins using infographics, text over graphics, links and price
information. The webinar also provided
valuable information on how to increase visibility of Pins by timing them to appear
at peak viewer times and how to optimize captions for greater SEO (search
I’d encourage you to watch it during a lunch break – or during the LAST football game of the season (finally!!).
The first action step I intend to take is to create a business Pinterest account (or possibly convert my personal account to my a business account). Here's the link: www.business.pinterest.com.
The second action step is to very consciously choose to Pin some of my favorite Favorites on Etsy, and to Pin all Etsy treasuries where my products are featured. I urge my Etsy teammates to do the same.