It’s Shameless Commerce Tuesday, but instead of showcasing a new listing from my Etsy shop, I’m dedicating this post to marketing OFFline.
Where????...OFFlline, you say?
I can already hear your virtual
“But I live ONline. I’m wired 24/7! I compulsively check my shop – and when I’m
not doing that (or at work) I’m on Facebook, or Pinterest, or Twitter, or Instagram. I
spend more time in cyberspace than I do in my studio!”
I know. I know. I’ve been there.
But today I’m inviting you to step away from the computer and engage with REAL PEOPLE face to face. Talk to them about your Etsy shop. OFFline. In the “Real World” – that place we all inhabited once upon a time before we became glued to our computer screens, big and small.
As an Introvert, I realize the enormous discomfort that may create. But stay with me for a minute. I’m not saying you need to become some pushy
broad door-to-door salesperson. If you are an Etsy seller who creates
handcrafted items or artwork, just go to where you expect to find a friendly crowd – a craft fair, farmer’s market, church
bazaar, county fair, an art in the park event – anywhere people appreciate handmade items. Then subtly invite people to ask you about
your Etsy shop.
I invested $4.26 of my marketing budget to purchase thisterrific button from Jen at malibuquilts:
She also has buttons that say “Ask Me About My Wife’s ETSY Shop.” I didn’t buy one for my hubby—yet.
I definitely plan on wearing my new button to all three craft fairs I have scheduled this Fall. I am always amazed at the number of people I meet who have never heard of Etsy.
AND - I can give them my one-minute “elevator speech” describing Etsy and my shop. (An elevator speech can be any kind of short speech, usually 30 seconds or so, that sells an idea or promotes your business. For tips on crafting an elevator speech, check out this post from Pepperdine University.)
I’ll be sure I’m wearing pants with POCKETS when I wear that button, so when someone does ask me about my Etsy shop, I can hand them one of my cute little MOO business cards. (Better yet, I'll make a cute little business card holder I can keep in my pocket.)
So, fellow Etsians – I hope you'll accept my challenge to "unplug" for a little while, and venture forth into the “Real World.” You might meet some very nice people – and future customers!